Anita Dongre’s new line of sustainable luxury clothing is more than just a retail experience; it’s a handpicked collection of stories emerging from the fringes of our metropolitan society.

Guided by a carefully cultivated vision that sees sustainability as a tool of empowerment, Anita Dongre has set forth several initiatives that benefit rural women and local artisans while reviving and sustaining Indian handcrafted traditions.

Failing to account for the present and future needs of our planet is a counterproductive business practice, according to Anita Dongre. As someone who has spearheaded the fashion industry’s transition into becoming more sustainable, Anita has helped realise many goals in adding consciousness to couture.

SUSTAINABLE FABRICS

They consciously source from companies manufacturing fabrics that are bio-degradable and come from renewable resources. Bemberg™ The Better Cotton Initiative (BCI) TENCEL™